Technical SEO
Speed, mobile display, sitemaps, redirects and structured data: the foundation everything rests on.
SEO & GEO
SEO in Leuven: get found in Google and in AI answers
Customers search in Google, but increasingly also in ChatGPT, Perplexity or the AI answers at the top of Google. NicoWeb.be makes sure your business shows up in both, with a technically strong website, the right content and measurable follow-up.
What we do
SEO and GEO in one approach
Classic search engine optimisation and optimisation for AI search engines reinforce each other. We tackle them together.
Keywords and content
We find out what your customers search for and create pages that give a clear answer.
Local SEO
Your Google Business Profile, reviews and citations, so you appear on the map when someone nearby searches.
GEO: found in AI
We make your website understandable for ChatGPT, Claude, Perplexity and Google AI Overviews, among other things with llms.txt and schema.
Measure and follow up
We track your positions in Google and your mentions in AI answers, and compare them with your competitors.
Advice you understand
No jargon, just clear priorities: what delivers the most and what we do first.
What is GEO?
From search engine to answer engine
GEO stands for generative engine optimisation. Where SEO makes sure you rank high in Google’s search results, GEO makes sure AI assistants know, understand and recommend your business. When someone asks ChatGPT "which web designer in Leuven do you recommend?" or "where can I find a good physiotherapist in Kessel-Lo?", you want to be in that answer.
How AI assistants choose businesses
AI assistants base their answer on what they find about you: your own website, your Google Business Profile, reviews and mentions on other sites. A website with clear content, structured data and an llms.txt file makes it easy for them to describe you correctly.
- Clear pages per service and per region
- Structured data (schema) about your business, services and FAQs
- An llms.txt file that guides AI assistants around your site
- Mentions and reviews on trusted platforms
Measurable, every week
Every week we track your Google positions for the keywords that matter, and we ask AI assistants the questions your customers ask. That way you see whether your business is mentioned, and who is mentioned instead of you.
For self-employed professionals and SMEs
SEO and GEO are not a luxury for large companies. Especially as a self-employed professional or SME in Leuven, a website that is easy to find sets you apart from competitors who rely only on a template site or social media.
Frequently asked questions
Questions about SEO and GEO
Answers to the questions we are asked most often about online visibility.
What is the difference between SEO and GEO?
SEO makes sure you rank well in the search results of Google and Bing. GEO makes sure AI assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews know and recommend your business. They reinforce each other: a website that is easy to find is also easier for AI to understand.
How long before I see results?
SEO takes patience. Technical improvements often have an effect within a few weeks, but higher positions for competitive keywords usually take a few months. That is why we track your results every week.
Can you guarantee I will be in first place?
No, nobody can honestly guarantee that. What we do: improve the factors you control, and measure what it delivers.
Do I need SEO if I am already on social media?
Yes. People actively looking for a service use Google or an AI assistant, not their timeline. A findable website captures those customers.
Do you also work on the SEO of an existing website?
Yes. We start with an analysis of your current site and your competitors, and give you a clear list of what delivers the most.
Ready to get started?
Get found in Google and in AI
Curious how easy your business is to find today? Get in touch for a free check.